An amazing business name isn’t just something that looks great on your business card.
Meaningful company names aren’t guaranteed to be successful just because you like them. You need to make sure that there’s something in your title that can help your organisation to grow. The art of creating unique business name like the one word business names means going beyond giving your audience a convenient way to identify your brand.
Here are some tips for how you can choose a title with style.
1.Think like your customer
Ultimately, it doesn’t matter if everyone on your team hates your business name – as long as your customers think it’s cool. Stepping into the shoes of your target audience is an excellent way to choose a title that will resonate with your audience. While looking at user personas, ask yourelf:
What does this name make me feel? Does the title you choose conjure up pleasant feelings and memories? A word like Xeoxolite creates a very different feeling to the word “Mushums.” How do you want your audience to relate to your brand?
Is the name easy to spell and remember? One of the biggest advantages of unique one word business names is that they’re memorable. However, a single-word title loses its simplicity when it’s 12 letters long.
Does this name make sense? Does the name have an automatic connection with the industry you’re in? A name like GL Virtual Works seems ideally suited to the tech world, but it wouldn’t work for a baking company.
2. Give yourself space to grow
If you’re lucky enough to find a one word business name that’s perfect for your brand, then you’ll want to hold onto it for as long as possible. While the products and services your company sells might change, your title should stick with you. With that in mind, it’s worth avoiding any name that might have baggage.
While it’s tempting to simply misspell a word that your customers are familiar with, this could hold you back in the long term. For instance, a luggage company named “Bagage” might sound great at first – but what if you decide to sell other products like clothes and travel accessories too?
When choosing a name, look for something that represents the potential of your company, not what you do right now. The perfect one word name will resonate with the spirit of your business throughout its life.
3.Don’t just jam keywords together
If you’re struggling to think of a single word name that hasn’t already been trademarked, you might think that the best thing to do is to take two words and mash them together. That way, you get a one-word name, and you make sure that you’re saying something valuable about your business. Unfortunately, while there are some “merged” brand names out there that sound good, they often require the expertise of a naming specialist.
The majority of companies that try to combine words into a single term end up with a train wreck – not a title that they want to hold onto for years to come. Combining the words “Serenity” and “Spa” into “SeriniSpa” might be easier than coming up with a new word from scratch. However, it also means that you end up with a relatively cliché name. These titles look and sound awkward from day one.
4.Remember to test your name
Finally, after you’ve given up on the brainstorming sessions and turned to a specialist for help, you may think that you’ve found the ultimate title. It’s quick, it’s snappy, and it tells your audience everything they need to know about you in a single word. However, before you go out and hit the “buy” button on that title, or start applying for your trademark, make sure that you test your potential name first.
Grab a few members of your team and ask them to describe what your name makes them feel and think when they hear it out loud. Check to see what your name looks like when it’s written down and whether it looks good next to a .com domain. Most importantly, make sure that your people can remember your name and what it stands for over a few days.
Taking the time to give your name a test run is an excellent way to make sure that you’re making the right investment. It’s easy for a business leader to lose track of their goals when building a brand – particularly when they’ve been searching for the proper name for a while. A little bit of outside input can be all it takes to keep you on track.