The Art of Creating unique Business name

An amazing business name isn’t just something that looks great on your business card.

Meaningful company names aren’t guaranteed to be successful just because you like them. You need to make sure that there’s something in your title that can help your organisation to grow. The art of creating unique business name like the one word business names means going beyond giving your audience a convenient way to identify your brand.

Here are some tips for how you can choose a title with style.

1.Think like your customer

Ultimately, it doesn’t matter if everyone on your team hates your business name – as long as your customers think it’s cool. Stepping into the shoes of your target audience is an excellent way to choose a title that will resonate with your audience. While looking at user personas, ask yourelf:

What does this name make me feel? Does the title you choose conjure up pleasant feelings and memories? A word like Xeoxolite creates a very different feeling to the word “Mushums.” How do you want your audience to relate to your brand?

Is the name easy to spell and remember? One of the biggest advantages of unique one word business names is that they’re memorable. However, a single-word title loses its simplicity when it’s 12 letters long.

Does this name make sense? Does the name have an automatic connection with the industry you’re in? A name like GL Virtual Works seems ideally suited to the tech world, but it wouldn’t work for a baking company.

2. Give yourself space to grow

If you’re lucky enough to find a one word business name that’s perfect for your brand, then you’ll want to hold onto it for as long as possible. While the products and services your company sells might change, your title should stick with you. With that in mind, it’s worth avoiding any name that might have baggage.

While it’s tempting to simply misspell a word that your customers are familiar with, this could hold you back in the long term. For instance, a luggage company named “Bagage” might sound great at first – but what if you decide to sell other products like clothes and travel accessories too?

When choosing a name, look for something that represents the potential of your company, not what you do right now. The perfect one word name will resonate with the spirit of your business throughout its life.

3.Don’t just jam keywords together

If you’re struggling to think of a single word name that hasn’t already been trademarked, you might think that the best thing to do is to take two words and mash them together. That way, you get a one-word name, and you make sure that you’re saying something valuable about your business. Unfortunately, while there are some “merged” brand names out there that sound good, they often require the expertise of a naming specialist.

The majority of companies that try to combine words into a single term end up with a train wreck – not a title that they want to hold onto for years to come. Combining the words “Serenity” and “Spa” into “SeriniSpa” might be easier than coming up with a new word from scratch. However, it also means that you end up with a relatively cliché name. These titles look and sound awkward from day one.

4.Remember to test your name

Finally, after you’ve given up on the brainstorming sessions and turned to a specialist for help, you may think that you’ve found the ultimate title. It’s quick, it’s snappy, and it tells your audience everything they need to know about you in a single word. However, before you go out and hit the “buy” button on that title, or start applying for your trademark, make sure that you test your potential name first.

Grab a few members of your team and ask them to describe what your name makes them feel and think when they hear it out loud. Check to see what your name looks like when it’s written down and whether it looks good next to a .com domain. Most importantly, make sure that your people can remember your name and what it stands for over a few days.

Taking the time to give your name a test run is an excellent way to make sure that you’re making the right investment. It’s easy for a business leader to lose track of their goals when building a brand – particularly when they’ve been searching for the proper name for a while. A little bit of outside input can be all it takes to keep you on track.

7 Tips On How To Retain Your Client

The competition in the freelancing market is quite tough that is why it is very important to in-trust credibility, and great work to every project that you have in order to make your clients loyal to your services. Also, building your relationship towards your client is not that easy. 

In this article, it will help you in retaining  your clients  in simple ways. Here are tips for keeping your existing clients happy and impressing to retain them.

1.) Understand how to deliver high-quality tasks

Clients are paying you in exchange for your services, as a freelancer, it is your responsibility to deliver the outputs you are required to fulfill but, it takes an initiative for a freelancer to take an extra mile in accomplishing the tasks. Understanding how to deliver high-quality tasks is essential and it is obligatory for every freelancer in order to establish a good relationship to the client. Always make sure to check multiple times your finished tasks before sending it to your client, to check if there are errors or if it needs improvement.

2.) Research your client business

Before you start your project with your client, it is very important to understand the business that your client is doing. Also, you need to be informed about  the vision, mission and the values that your client’s business believes but, why? It is because when you understand the run and the process of your client’s business, it will be easier for you to fulfill the services that your client is expecting you to do.

3.) Find out your competitors

In order to stay competitive, you need to look at what your competitors are doing, understand the strategies they have and improve your business as a freelancer. Staying fierce in the competition is essential because everything is constantly changing and you’ll never know you are already left behind and no one will hire you anymore.

4.)  Respect your deadlines

Meeting the deadline ensures smooth flow of the business while making your client happy. But, sometimes an efficient freelancer does not mean that he/she never misses a deadline. There are instances wherein the task is complicated and it requires more time, to guarantee the quality of the output, meeting the deadline is not the top priority. If ever you experience the same scenario, inform your client ahead for the client to understand and extend your deadline.

5.) Update them regularly

Communication is the key to an effective working relationship. As much as possible try to respond to your client’s questions quickly, give updates on whatever your progress (or it depends if what your client prefers), and make sure to ask questions in advance about the deadline so that you both have time to sort any issue just in case there are problems that you will encounter.

6.) Ask for Feedback

Every Time you’re done with your project, always ask for feedback because these feedback will be your basis in improving your next projects. Another thing is that when you ask for feedback, it shows that you care about doing a well-done project and you’re welcome for any criticism. Feedback will also help you to identify things that you can improve in your future clients and if your client likes your work, they will be more likely to hire you again.

7.) Go an extra mile

Once you exceed the expectation of your clients, getting hired again from your client will be a big chance. If you always follow your client’s instructions and you take an extra mile in every project that you are doing, your client will eventually re-hire you or your client will refer you to his friends.

Conclusion

Freelancing is a competitive marketplace, you should treat every client with care. Follow these simple ways and you will get more referrals from your client due to your hard work.

We hope this article will help you a lot to retain your client in the long run.

We desire all the best in your digital career. Happy freelancing!

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